Answer Engine Optimization (AEO): Why Selectability in AI Mode Is the New AEO
The term ‘answer engine optimization’ was coined around 2018 when voice search started pushing marketers to think beyond keywords and toward questions. At that point, winning a featured snippet was the AEO playbook. Get your content into the snippet box, win the voice answer, drive the click. That playbook is now outdated. Google I/O 2026 […]