AI Optimization (AIO) Explained: From AI Mode to Search Agents and Beyond
The search landscape has fractured. In 2023, most marketers needed to think about one thing: ranking in Google. Nowadays, the surface area for visibility has multiplied. Google AI Mode, ChatGPT, Perplexity, Gemini, Microsoft Copilot, and a growing ecosystem of AI search agents now each have their own ways of discovering, evaluating, and surfacing content. AI […]