Generative Engine Optimization (GEO): The Definitive Guide
Search has split. On one side, the familiar blue links of Google. On the other hand, the answer interfaces of ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini engines that synthesize an answer and cite a handful of sources. By the start of 2026, more than a third of all U.S. search behavior touches a […]