Ten days to build the site. Four months to build a bridal brand.
Sarkar Jewellers is a name Ahmedabad families already know. What it did not have was an online presence, or a position that set it apart from every other jeweller selling gold by weight. We built the website in ten days, laid the search foundation, and built the brand around the one thing its competitors were not selling online: bridal consultation, an exclusive collection and customised jewellery. Then we launched it with a Meta and influencer campaign built around the brand's bridal exhibition. Over four months the site went from nothing to 804 organic clicks, its appearances in AI search results grew twenty-sevenfold, and the August campaign brought in 100 leads at ₹112 each.
A name Ahmedabad knows, with nothing online to meet it
Sarkar Jewellers is a family-run jewellery house with three showrooms in Ahmedabad, a bridal and high-jewellery business built on referral, and the kind of reputation that takes decades and cannot be bought.
None of that existed on the internet. There was no website worth the name, no structured presence in Google's index, and no content answering the questions customers actually ask before they spend six figures on a bridal set.
Every jeweller sells gold. Almost nobody sells the decision.
The job was never simply to rank. Ahmedabad's jewellery market is crowded with brands advertising the same thing in the same words: gold, by weight, at a discount. Competing on that is competing on price, and a heritage house with its own workshop should never have to.
What almost nobody in the market was selling online was the part of the purchase that actually occupies a bridal customer: what to choose, how it will be made, and whether it can be made specifically for her.
Every jeweller in the market was selling gold. The decision itself was unclaimed.
So we set the brief in two halves. First, build Sarkar Jewellers an online presence around a position no local competitor had taken: bridal consultation, an exclusive collection, and customised jewellery. Second, take that position to market before the wedding season, at the moment bridal families actually begin deciding.
Four workstreams, one position
Designed, built and live in ten days
A complete website from scratch, brief to launch, in ten days. Correct indexation, structured data and product schema were in place on launch day rather than retrofitted, so the site earned rich results in search instead of plain blue links.
A foundation, then authority
Keyword mapping against bridal and customisation intent rather than generic gold terms, two long-form buyer guides a month, and a structured off-page campaign of 200 placements across nine link types that took the site from zero to 195 referring domains.
Written to be quoted, built to be browsed
Guides written in a question and answer structure so answer engines can quote them directly, plus the technical work that lets AI agents read and act on the site. Appearances in Google's AI features grew 27 times over, and the site scored 2 out of 2 for agentic browsing on both mobile and desktop.
A bridal launch, with influencers
A bridal collection launch on Instagram and Facebook, anchored on the brand's Avsar bridal exhibition and built on an influencer and paid partnership strategy, timed to run ahead of the wedding season. It went live in the first week of August 2026 and produced 100 leads at ₹112 each.
What four months produced
The site went live on 10 May 2026 and the engagement ran to the end of August. Every figure below is final, not a partial reading, and May is shown as the partial month it was.
Organic clicks, month by month
organic clicks from a site that did not exist in April
Organic clicks rose in every single month of the engagement, from 93 in a part month at launch to 298 in August: 804 in total, to a website that did not exist in April.
The traffic got better, not just bigger
How hard that traffic worked
Click-through rate
Share of people who saw the site and clicked
Average position
Where the site sat on the results page
The more useful signal is what happened to quality. Click-through rate rose from 3.63% to 4.96%, so nearly one in twenty people who saw Sarkar Jewellers in search went to the site. Average position improved from 6.7 to 6.04. In August the site earned 32% more clicks than July from fewer impressions, which is what it looks like when a site stops being shown to the wrong people and starts being shown to the right ones.
Authority, and a foothold in AI search
Authority and reach
Referring domains
Separate websites linking to sarkarjewellers.com
Estimated organic traffic
Ahrefs monthly traffic estimate
AI search visibility
Appearances in AI search results
Times the site surfaced in Google AI features
Agentic browsing
Whether AI agents can read and act on the site
The off-page campaign built the link profile to 195 referring domains by July and held it there, and Ahrefs' traffic estimate followed: 23 in June, 57 in July, 153 in August.
The clearest result of the AEO and GEO work is the one most jewellers have no measurement for at all. In the three months to 31 August the site surfaced 1,137 times in Google's AI features, against 42 in the three months before: a 27 times increase. The site also scored full marks for agentic browsing on both mobile and desktop, meaning AI agents could read it and act on it rather than bouncing off.
Brand search demand
Clicks on "sarkar jewellers"
Brand searches landing on the site
Contact page impressions
Contact page shown in search results
And what the paid launch produced
Paid campaign results
A further 165,153 post engagements were recorded across the campaign.
The bridal exhibition campaign ran through August on Instagram and Facebook. It produced 100 leads at ₹112 each through Meta Instant Forms, alongside 1.9 million impressions, 5,953 visits to the Instagram profile and 165,153 post engagements. Instant Forms did the heavy lifting deliberately: leads captured inside Instagram cost roughly a tenth of those we could attribute through the website, so that is where the budget went.
| Metric | June | July | August | June to August |
|---|---|---|---|---|
| Organic clicks | 187 | 226 | 298 | +59% |
| Click-through rate | 3.63% | 3.26% | 4.96% | +37% |
| Average position | 6.7 | 6.2 | 6.04 | +0.66 |
| Search impressions | 5,155 | 6,939 | 6,003 | +16% |
| Clicks on "sarkar jewellers" | 46 | 71 | 93 | +102% |
| Contact page impressions | 1,039 | 1,252 | 1,865 | +80% |
| Referring domains | 111 | 195 | 195 | +84 |
| Estimated organic traffic / month | 23 | 57 | 153 | 6.7x |
| Off-page placements built | 60 | 70 | 70 | 200 total |
Sources: Google Search Console for clicks, impressions, click-through rate, position and query data; Ahrefs for referring domains and estimated organic traffic. Average position improves as the number falls. May 2026 is excluded from this table because the site launched on the 10th, making it a partial month; it recorded 93 organic clicks.
Four months, in order
Design, build, technical SEO foundation, schema, Google Business Profile work across three showrooms, and the first two buyer guides published. 93 organic clicks in the 21 days after launch.
187 organic clicks in the first full month. The off-page campaign opened with 60 placements and 111 referring domains, and product rich results began appearing, earning a 19.2% click-through rate at position 3.2.
226 clicks, and the link profile reached 195 referring domains. The brand took the top two results on its own name.
The Meta campaign went live on Instagram and Facebook in the first week, built on an influencer and paid partnership strategy and timed to run ahead of the wedding season. Organic clicks reached 298, click-through rate 4.96%, and Ahrefs' traffic estimate 153.
How these numbers were measured
Reporting period. 10 May to 31 August 2026, the full engagement. All four months are final. May is a partial month because the site went live on the 10th, and it is labelled as such wherever it appears.
Sources. Clicks, impressions, click-through rate, average position, query data and AI feature appearances are from Google Search Console. Referring domains and estimated organic traffic are from Ahrefs. Paid campaign figures are from Meta Ads Manager for 1 to 31 August 2026. Charts are drawn by YuvGro from that data.
How the 100 leads are counted. They are Instagram and Facebook Instant Form submissions recorded by Meta, from one campaign and one mechanism. Twelve further conversions were attributed through the website at roughly ten times the cost, and we have not added those to the headline figure because mixing two different mechanisms into one number is how lead counts stop meaning anything.
Spend, reach and impressions. We publish cost per lead but not the client's total budget, which is theirs to disclose. Reach is not shown at all: Meta reports it per campaign, and those figures cannot be added together without counting the same person more than once. Impressions can be summed, so those are what we report.
Why impressions are not the headline. A large block of this site's search impressions came from an unrelated namesake query that could never convert, because one showroom's registered trading name collides with the name of a well-known public figure. Impressions inflated by traffic that can never click are not a useful measure of progress, so we report clicks and click-through rate as the primary numbers. Impressions peaked in July at 6,939 and settled at 6,003 in August while clicks rose 32%.
Why website enquiry numbers are not shown. Separately from the paid leads above, the website ran two forms during this period whose submissions were not cleanly separable, so any single website enquiry figure would mix a discount popup signup with a genuine enquiry. We publish no website enquiry number, and we never add it to the paid figure.
What is not claimed here. No revenue figure and no return on ad spend is claimed. This page reports search performance over a defined four month engagement, and nothing beyond what the measurement supports.