AI Search, SEO and Marketing Blog

Notes on search that is no longer just search.

Practical writing on SEO, answer engine optimization, generative engine optimization and AI search: what changed, what it means, and what to do about it.

Jun 2026

How to Win Citations in Google AI Mode, ChatGPT, and Perplexity

Three platforms now control how hundreds of millions of people find information: Google AI Mode, ChatGPT, and Perplexity. Each one generates synthesized answers instead of returning a list of links. Each one…

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Jun 2026

How to Build a Content Calendar That Actually Drives Results

Most content calendars are lists of topics with publish dates attached. They exist, they get reviewed in team meetings, and they are largely ignored by the third week of the quarter. The…

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Jun 2026

AI Optimization (AIO) Explained: From AI Mode to Search Agents and Beyond

The search landscape has fractured. In 2023, most marketers needed to think about one thing: ranking in Google. Nowadays, the surface area for visibility has multiplied. Google AI Mode, ChatGPT, Perplexity, Gemini,…

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Jun 2026

Local SEO Guide for Multi-Location Businesses

Running local SEO for a single location is hard enough. Running it for five, fifteen, or fifty locations is a different problem entirely. The challenge is not just volume. It is managing…

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May 2026

LinkedIn Marketing Strategy for B2B Companies

LinkedIn is the one social platform where B2B buyers actually read. Not scroll past. Not mute. Read. The average LinkedIn feed contains decision makers, practitioners, and founders who are actively looking for…

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May 2026

Content Marketing Strategy for B2B Brands: A Tactical Playbook

Most B2B content marketing fails for the same two reasons. Either the brand publishes content without a clear connection to buyer stages, so the posts exist but do not move anyone toward…

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May 2026

Answer Engine Optimization (AEO): Why Selectability in AI Mode Is the New AEO

The term ‘answer engine optimization’ was coined around 2018 when voice search started pushing marketers to think beyond keywords and toward questions. At that point, winning a featured snippet was the AEO…

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May 2026

The Complete SEO Checklist for the AI Mode Era

Google I/O 2026 was not a product update. It was a restructuring of how search works. AI Mode is now live and active for tens of millions of users in the US…

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Apr 2026

Online Reputation Management: A Complete Guide for Brands and Founders

By the time most teams call us about reputation management, the damage is already three weeks old and on page one of Google. The pattern is consistent: a single negative review, a…

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Apr 2026

Generative Engine Optimization (GEO): The Definitive Guide

Search has split. On one side, the familiar blue links of Google. On the other hand, the answer interfaces of ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini engines that synthesize an…

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