AI Search, SEO and Marketing Blog

Notes on search that is no longer just search.

Practical writing on SEO, answer engine optimization, generative engine optimization and AI search: what changed, what it means, and what to do about it.

Apr 2026

Topic Cluster Strategy: A Practical Implementation Guide for SEO

If your blog feels like a collection of unrelated posts that occasionally rank, the problem is not the writing. It is the architecture. Topic clusters fix that. Done well, they turn a…

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Apr 2026

How to Build a Digital Marketing Strategy from Scratch?

Most companies do not need more marketing tactics. They need a strategy that decides which tactics earn their attention. If you are reading this with a blank document open, a CMO mandate,…

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